German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.
The New Zealand division of Audi markets the rights utilising its Quattro brand, with the partnership having commenced with the 2013 edition of the biennially held Games in Queenstown, Lake Wanaka and Naseby.
Dean Sheed, general manager of Audi New Zealand, said: “The Games have proven to be an exceptional platform for Audi Quattro enabling us to showcase Quattro’s sophisticated technology in both alpine and urban environments to a local and global audience.
“Our brand is also synonymous with snow sports – we have several snow event partnerships in the northern hemisphere and sponsor elite snow athletes in other markets. This sponsorship allows us to support New Zealand on an international stage and is an important part of Audi’s global sponsorship portfolio.”
Winter Games NZ 2015 take place from August 21-30 and feature alpine skiing, cross country skiing, snowboarding, freeskiing and curling.