Bookmaker William Hill has agreed a deal to become the title sponsor of British heavyweight world champion boxer Anthony Joshua’s next three fights.
The first fight of the deal, which William Hill struck with Joshua’s promoter Matchroom Sport, will take place on Saturday when the 26-year-old takes on unbeaten American challenger Dominic Breazeale at the O2 Arena in London. The bout will see Joshua defend his IBF World Heavyweight title for the first time.
Under the agreement, William Hill’s branding will feature in the ring, on the ring posts and ropes, in media notices and interview backdrops, and on promotional material for Joshua’s next three fights.
Eddie Hearn, managing director at Matchroom Sport, said: “We’ve built up a really strong working relationship with William Hill over the last year and I believe it will continue for many years to come.”
William Hill will also sponsor UK pay-television broadcaster Sky Sports’ coverage of Saturday’s fight. Sky will broadcast the fight through its pay-per-view Box Office platform.