West Ham aims to enhance fan engagement with tech partner

English Premier League football club West Ham United has unveiled Vanquish Technologies as its Official Technology Partner.

The length and value of the deal was not disclosed.

Vanquish, which was established in 2011, has worked in a number of stadia and has a stated goal of expanding in the sports and entertainment industry.

At the London Stadium, where West Ham plays, Vanquish will be able to offer its clients and audience “unique marketing and experiential opportunities” whilst aiming to enhance fan engagement.

The company will attempt to “drive significant efficiencies and improvements across the club’s technology infrastructure – both internally and fan facing”.

“Vanquish Technologies has a well-established reputation across business, both as a company with its finger on the pulse and one that strives to find innovative ways to engage with consumers therefore absolutely resonate with our values and vision,” the club’s digital and commercial director, Karim Virani, said. “Vanquish Tech’s dynamic approach to its work is fuelled by energy and creativity and we are excited about utilising their expertise as we work closely with them over the coming season.”

Vanquish chief executive Simeon Taylor added: “We feel like this is a fantastic platform to elevate our brand and we are excited to be associated with this historic football club.”

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