Premier League football club Watford has signed a new front-of-shirt partnership with Sportsbet.io.
In an official statement, Watford said the deal is the largest sponsorship in the club’s history.
Under the three-year deal, Sportsbet.io will appear on the club’s men’s and women’s kits until the end of the 2021-22 season, but will not feature on junior kits.
The partnership will go live at Watford’s first game of the 2019-20 Premier League season, when they face Brighton and Hove Albion at Vicarage Road on August 10.
Spencer Field, director of global strategy and partnerships at Watford, said: “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018-19.
“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io.
“We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”
Earlier this month, Sportsbet.io sponsored the Conifa European Football Cup, an international tournament organised by states, minorities and stateless peoples and regions unaffiliated with Fifa.
Launched in 2016, Sportsbet.io is an online sportsbook and casino powered by the Coingaming.io Bitcoin Sports and Casino Gaming platform.
It allows bettors to play using either euros or Bitcoin, but it is not a cryptocurrency exchange and cannot be used to convert euros into Bitcoin or vice versa.
It not yet available in the UK, and UK visitors to the site are currently re-directed to an affiliated brand, NetBet.co.uk. A separate UK-based domain, Sportsbetio.uk, will be launching soon.
Sportsbet.io is hosted in British Indian Ocean Territory, a grouping of seven atolls in the Chagos Archipelago halfway between Tanzania and Indonesia.
It is owned and operated by mBet Solutions NV, a holding company based on the island Curaçao off the coast of Venezuela. The Curaçao government licenses and regulates the Sportsbet.io platform, under the gaming license 1668/JAZ.
Some Sportsbet.io transactions are handled by its wholly-owned subsidiary, mProcessing Solutions Ltd, which is based in Nicosia, Cyprus.
Watford’s’s partnership with Sportsbet.io was negotiated by Samson Sport Consultancy and Kalus Kenny Intelex.