W Series signs tyre partner for debut season

Korean tyre manufacturer Hankook has signed a sponsorship deal with the W Series ahead of the inaugural season of the women’s motor-racing championship.

Hankook will serve as the Official Tyre Partner of the 2019 W Series campaign, which gets underway at the Hockenheimring in Germany in May.

Hankook will provide the series with its Ventus Race tyre as part of the agreement.

W Series chief executive Catherine Bond Muir said: “Hankook is an exciting and innovative company, which, like the W Series, is always prepared to strike out in a new direction. For this reason, we are happy to have a partner like this on our side. We received a lot of interesting offers, but Hankook had by far the best overall package and will be fully committed to helping us offer women better opportunities in motorsport.”

The W Series will run alongside German touring-car series the DTM.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.