Volvo Ocean Race partners with Bluewater

Water purification company Bluewater has agreed a partnership with the Volvo Ocean Race sailing event.

Bluewater will serve as the official water provider for the 2017-18 edition of the event, which commenced in October.

Bluewater will provide safe drinking water to sailors and visitors, as well as race villages in Hong Kong, Guangzhou, Auckland, Itajaí, Newport, Cardiff, Gothenburg and The Hague.

Bluewater has already helped deliver clean drinking water for race visitors in Cape Town, South Africa, which has been plagued by drought in recent years. Bluewater’s technologies have enabled non-potable water to be reused to generate clean water from four water stations, which are able to deliver up to 32,000 litres of water per day.

“Bluewater’s engagement in Cape Town and our ongoing relationship with the Volvo Ocean Race will allow us to showcase how our leading-edge, safe and reliable technology delivers safe drinking water, even from sources previously considered unsafe for human consumption such as grey water,” said Anders Jacobson, co-founder and chief executive of Blue AB, the sustainability-focused holding company that owns Bluewater.

“More people attend sporting events than go to business, science or environmental conferences and the Volvo Ocean Race is a huge opportunity to raise awareness around drinking water issues, especially plastic pollution, and demonstrate our existing solutions.”