Roof windows manufacturer Velux has become an official sponsor of the European Handball Federation (EHF) men’s Euro 2016 national team tournament.
Under the deal, Velux will benefit from two prominent floor advertising positions as well as a presence on LED boards at matches during the tournament.
Velux will also work with tournament organisers on various other sponsorship activations for customers and partners.
The deal, brokered by the Infront Sports & Media agency, will further enhance Velux’s presence within Europe’s professional handball market. The company has served as title sponsor of the EHF’s Champions League club tournament since 2010.
The EHF Euro 2016 tournament will take place in Poland from January 15-31.