University of Michigan on board as Peloton targets college sports market

(Gregory Shamus/Getty Images)
(Gregory Shamus/Getty Images)
US-based exercise equipment and media company Peloton has announced a new strategy to partner with colleges, universities, athletes and student platforms, with the University of Michigan the first to sign up.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

US College Sport

Legends ramps up college sports activities

14 Nov 2023
US College Sport

Learfield extends deal with University of Alabama, adds NIL center

25 Jan 2023
US College Sport

Vanderbilt University secures FirstBank naming rights deal

29 Aug 2022
US College Sport

Playfly adds Baylor to college rights portfolio

9 Mar 2023
US College Sport

University of Maryland, PointsBet sign sportsbook partnership

9 Dec 2021