The UK government’s GREAT Britain campaign, which aims to promote the country internationally, has agreed a deal to sponsor a team in the 2017-18 edition of the Clipper Round the World Yacht Race.
As part of the agreement, the GREAT Britain team yacht will carry the ‘Welcome to GREAT Britain & Northern Ireland’ slogan across both sides of its hull.
The campaign, which promotes the UK as a place to visit, do business with, invest and study in, first partnered with the Clipper Race in 2013.
Mark Garnier, International Trade Minister for the UK, said: “As we look to forge new trading relationships around the world, the GREAT Britain campaign's partnership with the Clipper Round the World Yacht Race is a huge opportunity to showcase the best of British to the world.
“Travelling along historic trading routes, the yacht will play an important role in promoting the UK as a place to visit, study and with which to do business. We remain an outward looking, enterprising nation and this partnership will help as we look to build a truly Global Britain.”
The 2017-18 Clipper Race begins in the UK in August. The event will visit six continents and include six ocean crossings.