The Ultimate Fighting Championship mixed martial arts series has agreed a multi-year extension to its partnership with Toyo Tires.
As the official tyre of the series, the Japanese company will continue to receive branding exposure inside the octagon during selected UFC events. In addition, Toyo Tires will retain its presence on the UFC’s official website and will continue to be promoted across the series’ digital and social media platforms.
Toyo Tires, which also has affiliations with UFC fighters such as Dominick Cruz, Luke Rockhold (pictured), Cain Velasquez, Chad Mendes and Paige VanZant, will promote the partnership through various athlete appearance events and sponsorship campaigns.
“As the official tyre, we reach millions of passionate UFC fans globally, exposing them to our brand, our attitude and our quality products,” Amy Coleman, senior director of marketing of Toyo Tires in the US, said.