Transportation network Uber has expanded its partnership with Atlético Paranaense by becoming a shirt sponsor of the Campeonato Brasileiro Serie A football club.
The new one-year deal will grant Uber brand exposure on the back of the club’s shirts in the space above the squad number.
Uber, which already serves as the club’s official mobility application, will also benefit from promotion at Atlético’s stadium, along with advertising space in the backdrop of press conferences and on the club website.
Promotional initiatives to raise awareness of the dangers of drink driving will also be launched, with the #SeBeberVáDeUber (If you drink, use Uber) message to be displayed in the stadium during matches. Uber will also carry out activations with current and former players in the coming months.
Uber first partnered with Atlético last May.