Transportation network company Uber has agreed kit sponsorship deals with Campeonato Brasileiro Serie A football clubs Atlético Mineiro and Cruzeiro.
Uber’s branding will appear on the numbers of Atlético’s shirts until the end of the year. It will also serve as the official mobility platform for Atlético fans.
Atlético supporters booking their first trip with Uber will receive a R$20 (€5.32/$6.26) discount code, which can be applied using the UBERATLETICO promotional code.
Uber’s partnership with Cruzeiro, meanwhile, will see its branding appear on the front of the Belo Horizonte-based club’s shorts.
The length of the agreement, which also names Uber as the official mobility platform of Cruzeiro, was not disclosed. A similar promotional deal will be offered to Cruzeiro fans booking their first Uber journey.