Turkish mobile phone operator Turkcell has returned as a backer of domestic football in the country by signing up as the official communications sponsor of the Süper Lig, the top tier of football in Turkey.
The operator last partnered with the Süper Lig five years ago when it ended a title sponsorship deal with the competition. Terms of its new deal with the Süper Lig were not disclosed.
As of next year, the Turkish Super Cup, which pits the previous season’s Süper Lig champion against the Turkish Cup winner, will also be known as the Turkcell Super Cup.
“Our federation is showing great effort to further the growth of football economics in Turkey and I am sure that Turkcell’s cooperation will provide a major contribution,” Yildirim Demirören, president of the Turkish Football Federation, said.