Bicycle and cycling product manufacturer Trek has struck a partnership with the Tour de Suisse cycling race.
The agreement will run for three years, from 2015 to 2017.
The deal was brokered by InfrontRingier Sports & Entertainment Switzerland, the organiser and marketer of the Tour de Suisse.
Under the partnership, Trek will showcase a range of models and products at a Bike Expo that will be staged at the event.