French Ligue 1 football club Toulouse has agreed a two-year sponsorship deal with diet and nutrition specialist Natur House.
The company, which has around 500 centres in France, will receive branding on Toulouse’s shorts during the 2015-16 and 2016-17 seasons.
Natur House will also sponsor the Miss TFC contest, along with Toulouse’s ‘Glamour Party’ game, a match tailored towards female fans through special offers and events.
“This partnership reflects the will of the brand to attract new audiences,” Olivier Roques, chief executive of Natur House France, said.