Ligue de Football Professionnel

The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest

Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).

Home furnishings retail chain Conforama has sealed a deal to become the new title sponsor of Ligue 1, the top division of football in France.

Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.

The French Football League (LFP) has extended its partnership with French gambling operator Française des Jeux.

Italian automotive company Fiat has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.

The French Football League (LFP) has agreed new sponsorship deals with recruitment agency Triangle Interim and vehicle maintenance group Auto Sécurité for its Coupe de la Ligue club competition.

The French Football League (LFP) has agreed a partnership with technology company HTC.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

French Ligue 1 football club Toulouse has agreed a two-year sponsorship deal with diet and nutrition specialist Natur House.

Dentsu Aegis, the agency appointed late last month by the French football league to find a title sponsor, is facing a massive challenge. It must find a brand prepared to invest enough in the property to convince the clubs that it is worth their while to contribute content to a central deal.

Mobile phone manufacturer Yezz has extended its official partnership with French Ligue 1 football club Girondins de Bordeaux for two more years, from 2015-16 to 2016-17.

Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.

French Ligue 1 football club OGC Nice has agreed a commercial partnership with online poker operator Winamax.

French Ligue 1 football club Lille OSC has renewed its long-standing sponsorship agreement with casino operator and entertainment group Partouche.

La Ligue de Football Professionnel, the professional football league in France, has sealed a partnership deal with sports technology innovation supporter Springboard.

Spanish brewing company Mahou-San Miguel is to become an official sponsor of the Spanish Football League’s (LFP) World Challenge club friendly competition.