Ligue de Football Professionnel

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The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest

Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Dentsu Aegis, the agency appointed late last month by the French football league to find a title sponsor, is facing a massive challenge. It must find a brand prepared to invest enough in the property to convince the clubs that it is worth their while to contribute content to a central deal.

Mobile phone manufacturer Yezz has extended its official partnership with French Ligue 1 football club Girondins de Bordeaux for two more years, from 2015-16 to 2016-17.

Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).

Home furnishings retail chain Conforama has sealed a deal to become the new title sponsor of Ligue 1, the top division of football in France.

The French Football League (LFP) has extended its partnership with French gambling operator Française des Jeux.

Italian automotive company Fiat has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.