Italian dairy producer Inalpi has agreed a sponsorship deal with Torino, which plays in the country’s Serie A top-tier club football competition.
Terms of the agreement were not disclosed, but it was confirmed that Inalpi will serve as a premium sponsor of the club, alongside Frecciarossa and Valmora.
Inalpi will benefit from branding placement on various surfaces inside the team’s Stadio Olimpico Grande Torino home stadium, while its products will feature in food served in hospitality and business suites at the venue.
The company will run a series of supporter initiatives during the 2016-17 season, including the distribution of free samples to fans at a number of Torino home games and in schools within the local area.
The deal includes support of Torino’s youth academy, with Inalpi to offer nutritional information to youth players and their families, while the company will also provide products for the club’s summer camps.