Lending peer-to-peer platform Lendy has been unveiled as the new title sponsor of the Isle of Wight-based sailing regatta, Cowes Week.
The initial three-year deal will cover the 2017 to 2019 editions of the event, which will be officially renamed as Lendy Cowes Week.
Lendy will replace financial services company Aberdeen Asset Management as the event’s title sponsor.
Phil Hagen, regatta director at Cowes Week Limited, said: “The new sponsorship with Lendy will reap significant benefits for Cowes Week. Having a partner with such a close understanding of our regatta (works) will allow CWL to press ahead with plans to further improve the experience for both competitors and spectators. We will now be able to implement plans that will improve the competitor on-water communication and support the race management team. This is a very positive time for Cowes Week.”
This year’s event runs from July 29 to August 5.