The Austrian Bundesliga has announced German sports betting company Tipico as the new title sponsor of the country’s top football division under a three-year deal.
The sponsorship will be effective from the 2014-15 season.
Tipico replaces Austrian counterpart Tipp3 as naming partner. Having held an association with the Austrian Bundesliga since 2004, Tipp3 became title sponsor from the 2008-09 season. It will remain as an official partner of the league from 2014-15.
Telecommunications company T-Mobile is a presenting partner of the Austrian Bundesliga.
Further details on the sponsorship and additional commercial arrangements made by the Austrian Bundesliga are set to be announced at a media event scheduled for later this spring.