Tie Break Tens, the short-form tennis series, has entered into a partnership with cryptocurrency portal Coinschedule.
The one-year deal names Coinschedule as the series’ official cryptocurrency token sales and ICO (initial coin offering) list partner.
Tie Break Tens tournaments are held over one evening and feature eight players competing in a knockout format, with each match consisting of a super tie-break to 10 points.
Tie Break Tens events have so far been held in London, Vienna, Madrid, Melbourne and New York City and the series is looking to expand with several other tournaments this year.
Coinschedule chief executive Alex Buelau said: “As the exhilarating new short-form tennis format, Tie Break Tens are the perfect partner for Coinschedule as we look at ways to engage and educate consumers about the global cryptocurrency market at this time of rapid growth and interest.”