Tata Motors drives on with Parramatta Eels

Australian National Rugby League team Parramatta Eels has renewed its partnership with Indian automotive company Tata Motors for a second consecutive year.

As the Eels official commercial vehicle supplier for 2015, Tata Motors is granted the branding space on the front right panel of the team’s playing shorts.

Tata Motors has 41 dealerships across Australia, although the partnership with Parramatta Eels marked its first major sports tie-up in the country.

The Eels finished 10th in the NRL ladder last year.