Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.
The Birkie is the largest ski race in North America and the third largest in the world. The meeting, which is expected to attract over 10,000 skiers, includes a 54km classic and 50km freestyle race.
In partnership with Birkie, Swix will release a limited collection of technical apparel for the event, in addition to a full merchandising programme, jackets for event volunteer chiefs and an exclusive Swift concept area within the Birkie Exposition.
The 41st edition of the Birkie will take place from February 20-24 in the state of Wisconsin.