Swiss online retail platform Brack.ch has entered into a partnership with the Swiss-Ski national governing body.
The four-year deal officially commenced on May 1 and runs until 2022. Brack.ch will serve as the official junior partner of Swiss-Ski’s alpine skiing arm and take on naming rights to the Brack.ch FIS race.
Brack.ch will benefit from advertising exposure at selected World Cup races operated by the International Ski Federation (FIS) in Switzerland, along with promotion across Swiss-Ski digital channels. The company will also be the title sponsor of the Swiss Alpine Championship, which will be known as the Brack.ch Championship.
Additionally, Brack.ch will be an official co-sponsor of the Grand Prix Migros children’s race and individually sponsor select Swiss-Ski athletes.