Irish supermarket chain SuperValu has extended its sponsorship of the Gaelic Athletics Association’s (GAA) All-Ireland Football Championship.
The renewed deal will run for four years, from 2016 to 2019.
SuperValu will retain its role as an official sponsor of the competition, which will run until September 18.
The company will continue to run its ‘Kits for Kids’ initiative during the 2016 season, through which it will award playing kit worth €360,000 ($402,000) to more than 400 clubs across Ireland.