English Premier League football club Sunderland has formed a partnership with NIP+MAN, in a deal that represents the new brand’s first move into sports sponsorship.
Terms of the deal were not disclosed, but NIP+MAN will become Sunderland’s official male grooming partner.
Launched in May as a sister company of the NIP+FAB women’s range, NIP+MAN is designed to target everyday skin and body concerns, ranging from tired skin, sore muscles and abdominal sculpting.
NIP+MAN’s logo will appear across the Stadium of Light’s dugouts, while Sunderland players will also be using the range of products.
Sunderland commercial director Gary Hutchinson said: “As a bespoke male grooming product, football offers NIP+MAN a fantastic platform on which to increase the reach of their fledgling brand and access their target audience.”