Sportingbet has agreed a deal with the Euroleague Basketball European club tournament.
Sportingbet will be the national betting sponsor of the competition in Greece. The agreement will run for four years, from 2015-16 to 2018-19.
The deal marks another step in Euroleague's strategy of adding regional sponsors and partners. Sportingbet will sponsor Euroleague's Final Four, Game of the Week and Eurocup Finals.
Jose Luis Rosa-Medina, Euroleague's director of global marketing partnerships and licensing, said: “It also matches our goal of diversifying our market penetration and revenue sources in order to grow the benefits reaching the clubs that make our competitions so attractive to industry-leading sponsors and partners.”