Sporting KC finds value with Price Chopper deal

Major League Soccer team Sporting Kansas City has reached a deal to make US supermarket chain Price Chopper a founding level sponsor.

Under the multi-year agreement, Price Chopper becomes the official grocery partner of the 2013 MLS Cup winner .

The supermarket joins investment management group Ivy Funds, telecommunications group Sprint, commercial bank UMB and Providence Medical Centre as one of Sporting KC’s five first-team partners – the top tier of the franchise’s sponsorship roster.

Price Chopper is also a presenting partner of the Sporting Club Network – a commercial platform that will allow the company to reach multiple organisations through its association with Sporting KC. The Sporting Club Network features 45 affiliates with more than 50,000 members across six US states.

Sporting KC travels to Seattle Sounders for its first game of the 2014 MLS season on March 8.