Sportfive to seek out new primary sponsor for Boston Marathon

Peres Jepchirchir of Kenya crosses the finish line to win the professional women's division of the 126th Boston Marathon on April 18, 2022 (Omar Rawlings/Getty Images)
Peres Jepchirchir of Kenya crosses the finish line to win the professional women's division of the 126th Boston Marathon on April 18, 2022 (Omar Rawlings/Getty Images)

The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon.

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