Sports betting provider Spor Toto has agreed a title sponsorship deal with the Turkish Basketball Federation for the Turkish Basketball League Play-offs.
The conclusion to the TBF’s flagship club competition tipped off last week and will feature 27 matches.
Under an agreement brokered by the Infront Sport & Media agency, Spor Toto will benefit from extensive branding around the play-offs, including LED board advertising, on and near-court signage, in-game activation opportunities and the rights to use league, team and player marks and imagery in television campaigns.
Infront launched a centralised marketing concept for the 2014-15 season of the Turkish Basketball League, offering consistent sponsorship packages across the competition. It has secured partnerships with coffee house Kahve Diyari, financial services group ING Bank, Sony Mobile, fleet leasing firm Leaseplan and insurance provider Metlife.