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Shell signs eight-year British Cycling deal

Shell UK has signed an eight-year deal to become an Official Partner of British Cycling in an agreement that starts this month and ends in 2030.

As part of the deal, the company will support Great Britain’s cyclists and para-cyclists by “sharing world-class innovation and expertise” – thought to refer to the company’s lubricant technologies. The brand will also help the national federation to achieve net zero status by supporting British Cycling’s transition to an electric-vehicle fleet.

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