NHL ice hockey team the San Jose Sharks has agreed a sponsorship deal with cloud data protection and management company Druva.
The five-year deal begins with the 2018-19 NHL season and will see Druva sponsor the Sharks’ community outreach initiative, ‘Reading Is Cool’.
The two parties will also work on social media content to promote the partnership, while Druva will sponsor the ‘Penalty Kill’ video board feature during the team’s home games.
Sherry Lowe, chief marketing officer for Druva, said: “Our commitment to social responsibility and data protection will play out in the programs we've sponsored with the Sharks' organisation.
“We are proud to sponsor the Sharks and share their desire to place an emphasis on and give back to the community. It's a win-win for the Sharks and for Druva – two leaders who understand that winning is just part of the equation and that ultimately giving back is what inspires change.”