Italian mineral water brand San Benedetto has agreed a sponsorship deal with Lega Serie B, the governing body of the second division of Italian football.
San Benedetto will supply water to players from the 22 Serie B clubs at all league matches throughout the 2013-14 season.
The company will also promote its ‘Project Ecogreen’ initiative, with its bottles offering consumers a green option when buying bottled water having received the Environmental Quality stamp of approval from Italy’s Environment Ministry.
San Benedetto is added to the league’s B Club, an associative marketing project incorporating all of Serie B’s partner brands, including title sponsor Eurobet.