French Ligue 1 top division football club Saint-Étienne has agreed a new official partnership with BewellConnect, a specialist medical electronics brand operated by the Visiomed Group.
The deal will run for three years, from 2014-15 until 2016-17.
BewellConnect branding will appear on the backs of players’ jerseys throughout the deal.
Company branding will also appear on various club facilities as well as on LED boards inside the club’s Stade Geoffroy-Guichard stadium.
The deal was brokered by the Sportfive agency, which BewellConnect will now work with in order to develop other digital and in-stadia activations.
Saint-Étienne finished fourth in the 2013-14 Ligue 1 campaign.