Italian Serie A football team Roma has reached an agreement with Sky Italia to carry the pay-television broadcaster’s branding on the front of its shirts for the final two matches of the 2013-14 season.
Sky broadcasts Serie A and Uefa Champions League football in Italy and its logo will feature on May 11 when Roma faces Juventus – the team that has beaten the capital club into second place in this season’s title race – and also against Genoa seven days later.
The club revealed securing Champions League qualification for next season was a key factor in partnering with Sky.
A Roma statement read: “In addition to strengthening the special relationship between Sky Italia and Italian football, the initiative also pays tribute to Roma’s return to the Champions League. The satellite channel will exclusively broadcast the Giallorossi’s European games during the 2014-15 campaign.”
Roma has effectively operated without a front-of-shirt sponsor this season, with its kits bearing the “Roma Cares” slogan of its charitable foundation. The financial terms of the short-term tie-up between Roma and Sky were not disclosed.
The 2014-15 season marks the final campaign of Sky’s role as the pay-television rights-holder of the Champions League in Italy. Commercial broadcaster Mediaset has secured the rights for the 2015-16 to 2017-18 window.