Qatar Airways partners with Brooklyn Nets and Barclays Center to strengthen exposure in US

Qatar Airways is looking to strengthen its exposure in the United States, as well as its global sponsorship portfolio, by partnering with the Brooklyn Nets and the Barclays Center, the NBA team’s venue.

The multi-year deal represents Qatar Airways’ first entry into the NBA sponsorship market.

As part of the agreement, the Barclays Center’s Courtside Club will be known as the Qatar Airways Club while, the airline will also receive branding on all courtside seats.

BSE Global, which operates the Nets and Barclays Center, believes the partnership will help the team and venue’s global reach. “It has been an ongoing priority of the Brooklyn Nets and Barclays Center to expand our reach globally, and Qatar Airways helps us to bring brand awareness to a dynamic new audience,” said Brett Yormark, the BSE Global chief executive.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.