Dutch Eredivisie football club PSV Eindhoven has entered into a partnership with Asian online betting company Wellbet.
The three-year deal names Wellbet as PSV’s Asian betting partner from January 1, 2018 to June 2020.
With the agreement, PSV said it becomes one of the first clubs in the Benelux region to link up with an Asia-focused online bookmaker. It is hoped the partnership will aid Wellbet’s continued growth in the Asian market.
PSV chief executive Toon Gerbrands said: “It is generally known that PSV has been exploring sponsorship possibilities from the sports betting market for some time. In addition, this shifts our sponsor strategy to markets outside Europe, and Asia is undoubtedly a very interesting market. That’s why we got in touch with Wellbet.”