French Ligue 1 football club Paris Saint-Germain has extended its partnership with fast-food giant McDonald’s.
The restaurant chain has agreed to remain the club’s official supplier for a further two years until the end of 2017. McDonald’s first teamed up with PSG in 2010.
As part of the new agreement, McDonald’s outlets in Paris and the surrounding area will feature club-related special offers. Since November 28, PSG-branded hats, gloves and bags have been sold as part of the ‘Paris Magic Menu’, which McDonald’s has launched in connection with the club. This offer will last eight weeks.
Next year the ‘PSG Challenge’ mobile application will be launched, which will test supporters’ knowledge of the club. Further digital activation initiatives will also be organised by the two parties.
“This renewal demonstrates the relevance of our offer that meets the ambitions and goals of our two respective brands,” Frédéric Longuépée, deputy director general at PSG, said. “In the coming years we are committed to working with our partner to develop new custom-made devices (that are) innovative and engaging, including digital initiatives, which always create more interactions with McDonald’s customers.”