The Professional Squash Association has extended and expanded its partnership with Swedish sportswear company Salming Sports.
The new deal runs until the end of the 2019-20 season and will see Salming continue to serve as the PSA’s official clothing and shoe partner.
Under the expanded agreement, Salming will benefit from brand exposure at selected major PSA World Tour events, as well as promotion across the organisation’s website and social media channels.
Salming will also work with the PSA on the creation and distribution of new content, while the company will continue to retail an exclusive line of official PSA merchandise.
Salming first partnered with the PSA in August 2014.
Tommy Berden, the PSA’s chief commercial officer, said: “Salming have a proven track record as one of the most innovative and forward-thinking brands out there, with products that have built up a reputation as the best on the market.
“We have been extremely satisfied with the partnership during the past three years and feel that Salming's ambitions, and creative innovation, make them a perfect fit for the PSA as we continue to try and grow the sport of squash around the globe.”