Health insurance provider Vitality has entered into a partnership with English football club AFC Bournemouth.
Bournemouth secured promotion to the English Premier League for the first time last week, while the club went on to clinch the Championship title on Saturday.
Vitality becomes its official health and wellness partner under a three-year deal. This designation grants Vitality 10 minutes of LED advertising during every Bournemouth home game, along with branding on medical team jackets and various hospitality benefits.
The company enjoys similar partnerships with Premier League teams Manchester City, Arsenal and Liverpool. Vitality will also serve as the headline partner of Bournemouth’s Community Sports Trust.