Pre-paid mobile SIM card provider Lycamobile has agreed a partnership with Powerboat P1 for the marine motorsport series’ 2014 season.
Lycamobile will serve as the official mobile partner to Powerboat P1, which operates two championships – P1 Superstock powerboats and P1 Aquax personal watercraft – and launched its 2014 campaign at Royal Victoria Dock, London over the weekend.
Lycamobile will benefit from naming rights and dominant branding on a P1 race boat in both the USA and the UK. The boats will be known as the Lycamobile Racing team on either side of the Atlantic.
The deal also sees the group’s corporate travel management business, LycaFly, take responsibility for P1’s corporate travel needs throughout 2014.
P1 is broadcast in more than 50 countries and Lycamobile will activate the partnership to 275,000 spectators at 12 events this year, with event branding space for Lycamobile and LycaFly at all race venues.