AFL teams Port Adelaide and North Melbourne have brought in new commercial partners ahead of the 2015 season of the Aussie rules football competition.
Food brand Four’N Twenty has signed a three year contract running from 2015 to 2017 under which it becomes a premium partner, official sponsor and official pie of Port Adelaide.
Four’N Twenty’s branding will feature on Port Adelaide’s match shorts during AFL games and on the back of the playing guernseys in South Australian National Football League (SANFL) games.
Additionally Four’N Twenty will also benefit from big-screen and perimeter signage on game days at the Adelaide Oval, a presence in the changing rooms, on the official website and at official club events.
North Melbourne has agreed a two year contract for 2015 and 2016, with the possibility for further extension, for sports supplements brand INC to become its official sports supplement and performance partner.
Along with providing players with its products, INC’s logos will feature on the coaches’ box and on the team’s match-up boards on game days, while its Australian distributor Chemist Warehouse has joined North Melbourne as its official ball partner – the retailer’s branding featuring on the team’s footballs for home games and training sessions.