Planet Pure to sponsor Austrian women’s football league

Planet Pure, a producer of environmentally-friendly cleaning products, has signed up as the first title sponsor of the OFB Women’s Bundesliga football league in Austria.

The deal will run for four seasons, from 2018-19 until the end of the 2021-22 campaign.

The OFB, the sport’s governing body in Austria, was assisted in brokering the deal by the Sporteo International Sportmanagement agency. Sporteo will also play a central role in activating the partnership.

The OFB said that the 10 teams that participate in the league will be the primary beneficiaries of the sponsorship, with the majority of the income related to the deal set to be distributed amongst them.