Polish energy group PGE has acquired the naming rights for the Stadion Narodowy, the home stadium of Poland’s national football team.
The agreement will run for five years, from 2015-16 to 2019-20.
The 58,000-seat venue in Warsaw was developed as the centrepiece of Poland’s co-hosting of the Uefa Euro 2012 national team football tournament.
Under the agreement with stadium operator PL.2012+, the venue will be renamed PGE Narodowy through to October 2020, with the contract holding a renewal option.
Financial terms of the deal were not disclosed, but the Puls Biznesu newspaper said that PGE would pay a basic PLN37m (€8.94m/$9.85m) over the duration of the agreement, rising to PLN45m if certain targets are met.
Marek Woszczyk, chief executive of PGE, said: “The agreement with PL.2012 + is the next step to achieve our main objective of marketing activities, i.e. achieving a level of brand awareness and recognition of PGE so that every Pole not only knows the brand, but above all wants to be its client.”