Paris 2024 eyes €100m more from lower tier partners to meet sponsorship target

The Louis Vuitton department store on the Champs-Elysees in Paris.  (Photo by Mike Hewitt/Getty Images)
The Louis Vuitton department store on the Champs-Elysees in Paris. (Photo by Mike Hewitt/Getty Images)

The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5m) needing to be sourced in the months leading up to the Olympic Games, SportBusiness has been told.

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