The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets.
The three-market deal, covering One Championship events in Singapore, Thailand and Vietnam, will run until March 2020.
Chatri Sityodtong, chairman and chief executive of ONE Championship, said: “As ONE Championship continues to scale into unprecedented growth over the next few years, it is important for our company to partner with like-minded organisations committed to achieving a common goal.”
Founded in 2011 by Sityodtong and former ESPN Star Sports senior executive Victor Cui, ONE Championship events are hosted in multiple Southeast Asian territories.
ONE Championship is focused solely on the Asian market, and promotes itself as a more authentic and “family-friendly” martial arts promotion than its main rival, UFC.
Sponsorships of ONE Championship are typically signed on short-term single-event or multiple-event contracts.
In October last year, ONE Championship raised $166m (€145m) in a series D round led by the venture capital fund Sequoia Capital, taking the total amount that ONE Championship has raised to over $250m.
The money has been used to help ONE Championship become more than just a fight promoter but an online media company for martial arts.
