The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.
The Oman Sail team’s boat, Oman Air-Musandam, will take part in the corporate sailing event ahead of the racing schedule as part of the deal.
In addition, the Ministry will use shore-based promotions to enhance awareness of Oman as a destination for high-end travellers and adventure tourists – drawing on the sailing angle in particular.
The promotions will also include a competition to win a holiday to Oman.