Telecommunications and cable operator Numericable has been unveiled as the new lead partner of leading French rugby union club Stade Français.
Under the terms of the two-year deal, which will cover the 2014-15 and 2015-16 seasons, Numericable’s branding will appear on the front of the Paris club’s jerseys in the Top 14, the top division in France, as well as European competitions.
The deal was brokered by the Sportfive agency on behalf of the club. Financial details were not disclosed.
Numericable will replace current lead partner Oberthur Fiduciaire, which specialises in printing banknotes.
“This partnership is the culmination of our desire to continue the commitment of our brand to Paris,” Numericable group chief executive Eric Denoyer said.