English Premier League football club Norwich City has agreed a wide-ranging sponsorship deal with bookmaker Coral.
Under the multi-year partnership, Coral becomes Norwich’s official betting partner and the naming sponsor of the Barclay Stand at the club’s Carrow Road stadium, which becomes the Barclay Stand sponsored by Coral.
Carrow Road is celebrating its 80th anniversary this season, with Norwich back in the Premier League having triumphed in the Championship play-offs last term.
Barclay Stand season ticket holders are set to benefit through special offers from Coral, while all Norwich members will be entitled to benefits with the company.
As part of the deal, every time a Norwich fan signs up with Coral it will financially benefit the club in terms of a contribution to its transfer funds.