Norway
Coles reunites with Discovery alumni Strømme, Skoland at NPG agency
Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency
Norwegian athletes gain upper hand in skiing image rights dispute
Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)
Norwegian football bodies halt sponsor ties over Mondelēz Russia links
The Norwegian Football Federation (NFF) and Toppfotball Kvinner (TFK), which manages the top two women’s divisions, are among a number of organisations in the country to suspend sponsorship deals with F…
Uno-X secures kit sponsor ahead of Tour de France debut
Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Tromsø IL, Troms Kraft to spotlight Sámi culture through stadium naming rights
Norwegian Eliteserien club Tromsø IL (TIL) has agreed a stadium naming-rights deal with energy company Troms Kraft that is designed to promote the Sámi language and culture.
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Coop extends sponsorship of Norwegian club football for three more years
Supermarket group Coop has extended its main-partner sponsorship of the Norwegian club football for a further three seasons, until 2025
Visma ends long-running Ski Classics title sponsorship
IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
Posten Norge delivers renewal for Norwegian Handball Association
Posten Norge, the Norwegian postal service, has agreed a four-year extension to its long-standing sponsorship deal with the Norwegian Handball Association (NHF)
Norsk Tipping becomes main sponsor of Norwegian football
State-owned gaming company Norsk Tipping has enhanced its presence in Norwegian football by agreeing a deal to become the main sponsor of the national teams and club competitions
Norwegian FA delivers 2. Divisjon title sponsorship renewal
The Norges Fotballforbund (NFF), Norway’s football federation, has extended a title sponsorship deal for the country’s third tier with PostNord, the Nordic postal services and logistics company.
Gjensidige Games – Gjensidige & 19 Norwegian sports organisations
Norwegian insurance giant Gjensidige Forsikring linked up with 19 national sports organisations to drive recruitment and participation via a 2018 employee engagement initiative called the Gjensidige Games.
Norwegian Ski Federation loses Veidekke deal as financial losses bite deep
The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.
Ski Tour deal enhances Svenska Spel’s cross-country commitment
Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Infront sells out EHF Euros sponsorships with Unibet deal
Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year.
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Infront brokers Europa sponsorship deal for men’s EHF Euro 2020
German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.
Coop Norge extends Nordic World Championships support in Infront deal
Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.