Skincare brand Nivea Men has extended and expanded its partnership with Italian Serie A football club AC Milan.
The new three-year deal, which will cover the 2016-17 to 2018-19 seasons, names Nivea Men a global partner of the club. Financial terms of the agreement were not disclosed.
As part of the deal, Milan will provide Nivea Men with increased brand exposure. The brand first teamed up with the club during the 2008-09 season.
Nivea Men currently serves as a ‘top sponsor’ of Milan alongside Audi, Banca Popolare di Milano, TIM and Dolce & Gabbana.